AR & VR — rainerziehm

Strategy, production, and direction for AR-enabled products, VR immersive projects, marketing activations, and community experiences.
Below are examples of my mixed reality products, experiences, and games.

AR-Enabled Collectible Figures Unlock Playable Avatars in a Video Game
I co-created a connected-play product featuring a mobile app, AR-enabled packaging, and AR-enabled figures that unlock playable avatars, vehicles, and weapons in a multiplayer PC game.

2. Download

1. Purchase

3. Scan

5. Interact

4. Unlock

6. Collect

I helped secure licensed IP brand likenesses for top video game streamers Ninja, Tim the Tatman, Dr. Disrespect, summit1g, LIRIK, Shroud, CouRage, and more. Along with D2C, I negotiated a toy partnership for retail distribution which sold-out in Target, Walmart, GameStop, and Amazon.

NFTs Unlock AR UGC and Playable Avatars in the LAMO Web3 Video Game
In 2021 I lead the evolution of LAMO into a Web3 ecosystem featuring digital ownership of limited edition LAMO avatars that are playable in the upcoming multiplayer PC Game.

I lead the development of a companion AR app that connects with your crypto wallet and your LAMO NFTs to unlock your controllable 3D animated AR avatars.

2. Download App

1. Purchase NFT

3. Connect Wallet

5. AR Content

4. Unlock Avatar

6. Play Games

AR Guerilla Marketing Activation
To tease the launch of the LAMO AR-enabled collectible vinyl figure, we placed an oversized LAMO box outside of the PAX West Conference. The 10’ tall box was AR-enabled via a companion mobile app which was promoted via IG and Twitter by major streamers Ninja, summit1g, Dr. Disrespect, TimTheTatman, and LIRIK. The event gathered nearly 1 million likes and tens of thousands of followers in 72 hours.

Ninja’s IG promo generated 600k likes within 20 minutes

Ninja, Tim, summit1g, LIRIK also promoted via Twitter

VR MEDIEVAL CRAFTING GAME
We mashed-up our passion for Dungeons & Dragons with drinking craft cocktails. I green-lit this project and served as Executive Producer and Co-Game Designer. We treated the production like an indy film - creating story arcs, scripting protagonists and antagonists, voice-actor casting, and iterative art direction to create a proper suspension of disbelief.

GAMEPLAY HIGHLIGHTS
• VR Creator Game
• Endless Recipes to Brew Medieval Elixirs
• 5 Fully Developed Voice-Acted Characters
• 30+ Super Weird Ingredients, 8 Different Brewing Tools

AR TABLE-TOP GAMING
Mobile Game featuring AR-Enabled Collectible Discs that Unlock Avatars and Accessories. Play Mini Games, Unlock DLC, Share UGC

Purchase Collectible Discs Featuring Characters, Weapons, Targets, and Traps
Download Free Mobile App to Activate AR Animations by Scanning Discs
Play Mini-Games by Placing Discs in Creative Combinations